Enviromental Typography

OPPORTUNITY

Turn Environmental type into something more, a call to action. Take your given word and tell a story, a message, a movement.

SOLUTION

I began to think of buoy as something that keeps something: afloat, supports, cheers up, and encourages. Then came the idea of showing how all too often people, especially students, use drugs to stay afloat. Statistics show that one in six teens have used prescription drugs in order to get high or change their mood.